The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
Change The Ref
Client
Title
Category
Award
Points
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Games / Gaming
Points: 45.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Innovation / Use of Media in Experiential & Immersive
Points: 45.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Use of Gaming as a Tool
Points: 45.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Gaming for Good
Points: 45.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Gaming / Online
Points: 45.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Public Relations for Good
Points: 45.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Branded Entertainment for Good
Points: 21.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Experiential & Immersive for Good
Points: 21.00
American Cancer Story
Agency: Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client: Change the Ref
Category: Brand Partnerships
Points: 21.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Online Community Platform
Points: 21.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Interactive & Mobile for Good
Points: 21.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Craft / Art Direction
Points: 9.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Digital & Online
Points: 9.00
American Cancer Story
Agency: Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client: Change the Ref
Category: Film & Video for Good
Points: 9.00
American Cancer Story
Agency: Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client: Change the Ref
Category: Cinema Advertising
Points: 9.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Craft / Storytelling
Points: 9.00
American Cancer Story
Agency: Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client: Change the Ref
Category: Branded Entertainment for Good
Points: 9.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Sustainable Development Goals
Points: 3.00
American Cancer Story
Agency: Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client: Change the Ref
Category: Long Form Video / Single
Points: 3.00
American Cancer Story
Agency: Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client: Change the Ref
Category: Brand Partnerships
Points: 3.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Storytelling
Points: 3.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Digital Design
Points: 3.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Design for Good
Points: 3.00
Pin It On Them
Agency: luquire / Charlotte + Company 3 / Atlanta
Client: Change The Ref
Category: Design for Good
Points: 3.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Digital & Online / Gaming
Points: 3.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Experiential Music & Sound
Points: 3.00
Wrong Candidates
Agency: alma DDB / Miami
Client: Change the Ref
Category: Newspaper / Series
Points: 3.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Branded Game
Points: 3.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Craft / Sound Design
Points: 3.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Branded Content
Points: 3.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Experiential / Immersive / Events
Points: 3.00
American Cancer Story
Agency: Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client: Change the Ref
Category: Film & Video
Points: 3.00
American Cancer Story
Agency: Klick Health / Toronto + AudioInk + BUF Company + Taking Over Films
Client: Change the Ref
Category: Brand Partnerships
Points: 3.00
SAVE US FROM THE USA
Agency: Stream and Tough Guy / Lisbon + Atlantic New York
Client: Change The Ref
Category: Integrated / Omnichannel Campaigns for Good
Points: 3.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Events & Experiential
Points: 3.00
Wrong Candidates
Agency: alma DDB / Miami
Client: Change the Ref
Category: Posters / Series
Points: 3.00
SAVE US FROM THE USA
Agency: Stream and Tough Guy / Lisbon + Atlantic New York
Client: Change The Ref
Category: Posters / Series
Points: 3.00
The Shotline
Agency: MullenLowe U.S.
Client: Change The Ref & March For Our Lives
Category: Use of AI / Other
Points: 1.50
The Shotline
Agency: MullenLowe U.S.
Client: Change The Ref & March For Our Lives
Category: Websites
Points: 1.50
Client:
Change The Ref
Title:
The Final Exam
Category:
Games / Gaming
Award:
2025 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Innovation / Use of Media in Experiential & Immersive
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Use of Gaming as a Tool
Award:
2025 Gaming Gold Pencil
Points:
45.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Gaming for Good
Award:
2025 Gaming Gold Pencil
Points:
45.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Gaming / Online
Award:
2025 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Public Relations for Good
Award:
2025 Public Relations Gold Pencil
Points:
45.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Branded Entertainment for Good
Award:
2025 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Experiential & Immersive for Good
Award:
2025 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Change the Ref
Title:
American Cancer Story
Category:
Brand Partnerships
Award:
2025 Film & Video Silver Pencil
Points:
21.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Online Community Platform
Award:
2025 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Interactive & Mobile for Good
Award:
2025 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Craft / Art Direction
Award:
2025 Gaming Bronze Pencil
Points:
9.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Digital & Online
Award:
2025 Public Relations Bronze Pencil
Points:
9.00
Client:
Change the Ref
Title:
American Cancer Story
Category:
Film & Video for Good
Award:
2025 Film & Video Bronze Pencil
Points:
9.00
Client:
Change the Ref
Title:
American Cancer Story
Category:
Cinema Advertising
Award:
2025 Film & Video Bronze Pencil
Points:
9.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Craft / Storytelling
Award:
2025 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Change the Ref
Title:
American Cancer Story
Category:
Branded Entertainment for Good
Award:
2025 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Sustainable Development Goals
Award:
2025 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Change the Ref
Title:
American Cancer Story
Category:
Long Form Video / Single
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Change the Ref
Title:
American Cancer Story
Category:
Brand Partnerships
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Storytelling
Award:
2025 Creative Use of Data Merit Award
Points:
3.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Digital Design
Award:
2025 Design Merit Award
Points:
3.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Design for Good
Award:
2025 Design Merit Award
Points:
3.00
Client:
Change The Ref
Title:
Pin It On Them
Category:
Design for Good
Award:
2025 Design Merit Award
Points:
3.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Digital & Online / Gaming
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Non-traditional & Guerrilla Marketing
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Experiential Music & Sound
Award:
2025 Music & Sound Craft Merit Award
Points:
3.00
Client:
Change the Ref
Title:
Wrong Candidates
Category:
Newspaper / Series
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Branded Game
Award:
2025 Gaming Merit Award
Points:
3.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Craft / Sound Design
Award:
2025 Gaming Merit Award
Points:
3.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Branded Content
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Experiential / Immersive / Events
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
Change the Ref
Title:
American Cancer Story
Category:
Film & Video
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
Change the Ref
Title:
Wrong Candidates
Category:
Print
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
Change the Ref
Title:
American Cancer Story
Category:
Brand Partnerships
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
Change The Ref
Title:
SAVE US FROM THE USA
Category:
Integrated / Omnichannel Campaigns for Good
Award:
2025 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Events & Experiential
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
Change the Ref
Title:
Wrong Candidates
Category:
Posters / Series
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
Change The Ref
Title:
SAVE US FROM THE USA
Category:
Posters / Series
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
Change The Ref & March For Our Lives
Title:
The Shotline
Category:
Use of AI / Other
Award:
2025 Creative Use of Technology Merit Award
Points:
1.50